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Steps To Building A Successful ECommerce Enterprise

Steps To Building A Successful ECommerce Enterprise

With the eCommerce trade booming across Europe, and Cyber Monday confirmed as the most important on-line sales day on record, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to show their attention to on-line retail. However, much with building any business, certain key considerations and strategies have to be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to creating a thriving on-line store...

Step 1: Purchase a domain name

The primary stage to building a successful on-line retail business is to find a suitable domain name. You need something that's memorable, simple to spell and is not too much like the URLs of your competitors. Do your due diligence if you're buying a domain name from an already trading company or by way of public sale as you do not want to buy a URL that's subject to Google penalties.

Step 2: Discover a web developer

To be able to make your online store a reality, you will need to discover a reliable, skilled web developer. Search for a development group that has a proven track record with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on subjects such as payment gateways and eCommerce platforms.

Step 3: Select a platform

Upon getting a web developer in place, they need to be able to advise you on the most appropriate eCommerce platform to your needs. A common option is WooCommerce which dovetails very nicely into WordPress permitting you to manage your complete website from one management panel. You will additionally want web hosting in place.

Step 4: Resolve on a theme or design

Once you have your eCommerce platform chosen, you'll have to determine on a look and feel for your new on-line store. At this point design and buyer journey both have a part to play. Speak with your web developer to plan and plot the journey you need your new and present prospects to take through the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, begin the task of creating your web copy. You'll need to conduct thorough keyword research beforehand, to ensure your product descriptions, landing pages and other web pages are optimised for launch. Don't forget robust calls to motion too.

Step 6: Test, test, test

Before your site formally goes live, you may have to conduct extensive testing. Your web developer should do this earlier than hand over but, you may also have to thoroughly test the site, utilizing a range of different devices. Go all of the way via the checkout process too and make sure the journey to sale is as seamless as possible. Testing should continue after the site launches so you will also need a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You will want a strong digital marketing plan to accompany your site launch. It is a good suggestion to get began earlier than your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You may must consider paid search initially, however you should also simultaneously be working on a long term search engine optimization plan, social media marketing, content marketing and e mail marketing to drive relevant, targeted visitors to your site.

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